Intrigued and inspired by the surge of streetwear in fashion and the world of marketing, I dedicated the summer of 2018 to bringing a passion project of mine to life. LAYZE.CO was a clothing line in which I utilized my artistic abilities to create unique products ranging from sweatshirts, to bucket hats, pillows, to prints and more. My aim was to create high-quality, versatile clothing, suitable for both - loungewear and styling up. The slogan of LAYZE.CO (pronounced lazy and/or laze) said it best - 'go out or get LAYZE, look great either way.' I founded this company, created the designs, conducted market research, and also created the adverts, website and short films which featured my products.